2013 EEAA AWARDS FOR EXCELLENCE – WINNERS AND JUDGES COMMENTS

27 Nov 2013

Best Consumer Show over 10,000M2 – Good Food & Wine Show, Melbourne – Diversified Exhibitions Australia
The Melbourne GFWS ran for four days over the Queen’s Birthday weekend from 7-10 June, 2013, attracting 33,851 visitors (46.4% new visitors) with an overall visitor satisfaction rating of 90.1%. Visitors came to try and buy with an average spend of $203 per head.

“ It was a standout in the category. Not only was the analysis of the market opportunity and the target audience extremely well thought out, they took an already successful show and built it bigger and better – not an easy thing to do.”

Best Trade Show over 10,000M2 – Australasian Oil & Gas – Diversified Exhibitions Australia
The Australasian Oil & Gas Exhibition & Conference (AOG) cemented its status as the largest and most important petroleum exhibition in the Southern Hemisphere in 2013. An economic impact statement showed AOG 2013 generated an economic impact of $19,437,316 (up 16% on 2012) to the WA economy.

“ A high quality submission overall. Strong use of research to build on the event year-on-year was used. There were clear consideration of new opportunities and areas of growth. Very focused campaigns with targeted evaluation providing valuable feedback.”

Best Supplier Team – Harry the Hirer Team for Sydney International Boat Show
Harry the Hirer has been the principal contractor and supplier to the Sydney International Boat for the past decade.

“ The supplier addressed the complexity of working on water as well as the sheer size of this expo, with innovative logistical solutions and demonstrated a professional passion to continue to deliver the best possible hardware for the 2013 show and for future shows. The Boat show is an annual jewel in crown for Sydney.”

Best Venue Team – Sydney Convention and Exhibition Centre Team
“ The Sydney Convention & Exhibition Centre team presented the most outstanding submission in the category. The submission highlighted clear examples with measurable results against previous periods. Simple yet formal strategies are in place, built on over 25 years of operation. The venue team have a clear commitment to “client service, sustainability, innovation, leadership and legacy.”

Best New Product – eventSuite V2 – Event Solutions NZ
Event Solutions offer online and onsite registration, venue management and barcode scanning solutions to the exhibition industry. eventSuite V2, is the newest product in the range of online solutions.

“ Event Solutions established a strong premise for the creation of this product and went on to evolve the product through industry collaboration. The product may not be unique to the market but they researched existing options and what they felt was missing in the product offering. The functionality is good and the focus on user friendly interface is positive. The pricing structure allows for flexibility and use across multiple events bringing the overall set up cost down.”

Best Green Initiative – Reed Exhibitions Sustainability – Reed Exhibitions Australia
Reed Exhibitions Australia runs Australian Sustainability Conference & Exhibition. The exhibition objective is to present the sustainable future of today’s Australian businesses. Initiatives were launched to reduce wastage at the event and across RXA office to promote sustainable practices. As a result water usage was reduced by 50% and wastage reduced by circa 30% and recycling is up to 90%. By implementing PaperCut features and other restrictions,the predicted savings for the entire cost of printing are thousands of dollars and over a five year period, 22 trees will be saved, over 15,300kg of carbon dioxide saved and the energy saving will be equivalent to running a 60W light for 57.6 years.

“Reed Exhibitions Sustainability submission presents an overall project superbly carried out with good lessons learned, benchmark setting and a great sense of achievement for all concerned. The reduction in water usage, wastage and recycling is most impressive. The Reed Exhibitions Sustainability initiative is a truly outstanding entry and one of the most deserving of a win. This should be used as an example to others in the industry to show how best practice is delivered.”

Most Outstanding Marketing Campaign – Trade – Australian Fitness & Health Expo – Diversified Exhibitions Australia
The Australian Fitness and Health Expo is Australia’s premier fitness industry event and the largest health and fitness show in the Southern Hemisphere, attracting a growing audience of consumers, gym enthusiasts and fitness industry professionals. The interactive expo boasts 300 exhibitors. Celebrating its 17th year, the 2013 show was the most successful to date.

“The Australian Fitness and Health Expo’s submission was a stand out. It led in with a defined strategy to meet certain objectives and stayed true to this throughout the campaign. Customers were ‘king’ and the integrated campaign activity targeted them via many different channels. Results spoke for themselves. A successful and very targeted marketing promotion.”

Most Outstanding Marketing Campaign – Consumer – Build and Renovating Expo - Informa Exhibitions
The 2013 Build & Renovating Expo strategy sought to offer a dedicated event for consumers serious about renovating or building a home. With a clear gap in the market for informative shows, targeted to those building or renovating, the new marketing strategy sought to attract the right quality of visitor.

“A great insight-driven campaign that is paying off for the organiser and for the exhibitors in terms of bringing qualified, engaged visitors to the show. It was a well-presented, clear submission that highlighted very well the delivery of the campaign to achieve the ultimate outcome of a new target audience. Excellent use of a fully integrated marketing program across all relevant channels”

Best Consumer Show under 10,000M2 – Dog Lovers Show – Event Management International
The inaugural Dog Lovers Show was a celebration of the friendship and unconditional love that we share with our ‘best friends’. Over six hundred dogs of all breeds were on show across a wide range of features including a Breed Showcase, Rescue Zone, Main Arena, Educational Seminar Theatre, Puppy School and Centre Stage.

“The Dog Lovers show presented a well executed case for the event from the proposition, the marketing and sales strategy through to the visitor and exhibitor evaluation and connected all the dots along the way. As an inaugural show the organisers carried out comprehensive research to ensure the success of the show, pre, during and post the event. They engaged stakeholders early and implemented a well thought out strategy to achieve the identified key outcomes. A well-presented submission. EMI noticed a gap in the market, undertook extensive research and developed a business plan to oversee the creation of this new event. This effort certainly paid off. The show concept is in reality fairly simple as it attracts highly emotive attendees who are willing to spend. “Hats Off” as it is a clever new show that looks to have been well executed.”

Best Trade Show under 10,000M2 – BuildNZ I Designex – XPO Exhibitions
For over 30 years the BuildNZ | Designex exhibition has been the leading trade event for the building and construction industry with a solid reputation for bringing building professionals and industry innovators together.

“ An excellent show by the XPO team. The various promotion and marketing activities carried out by the organiser were excellent and justly rewarded by the overall results achieved. Good submission by the XPO team, with objectives clearly defined and a concise presentation of the results achieved. Excellent submission with a clear target audience of the NZ building industry. Good explanation as to how the pre, during and post show evaluation is used” Designex 2013 has demonstrated growth over successive years using industry partners and targeted smart marketing.”

Best Custom Stand – Belaz Stand at AIMEX – ExpoNet
“ The professionalism and creative response, coupled with fulfilling all the elements required by the client, made it a standout. The Belaz stand at AIMEX was simply breathtaking in its perfect match to the brief and the ultimate epic visual impact. The requirements for all aspects in the brief were 100% met. The submission was excellent and complete. A winner at all levels.”

Best Show Team – Australian Fitness & Health Expo Team – Diversified Exhibitions Australia
The Diversified Exhibitions team that planned, coordinated and implemented the 2013 Australian Fitness & Health Expo is a dedicated group of professionals who also happen to have a passionate interest in the fitness and health industry. Their love of sport and fitness-related activities unites them as a team and serves as inspiration for them to perform to their best ability.

“The Australian Fitness & Health Expo Team’s passion for fitness and health was clearly core to every component of their product from the way they communicated with clients to motivating the team, They were “living the dream” to keep the Expo focussed and authentic in its delivery. The submission gave an insight into the energy that defined and motivated the team. It created an authenticity in product delivery and behaviours that contributed to the measurable success of the Expo.”

Best New Show – Dog Lovers Show – Event Management International
The inaugural Dog Lovers Show was a celebration of the friendship and unconditional love that we share with our ‘best friends’. Over six hundred dogs of all breeds were on show across a wide range of features including a Breed Showcase, Rescue Zone, Main Arena, Educational Seminar Theatre, Puppy School and Centre Stage.

“I think they were brave in being very single minded about who they wanted to engage. Keeping the dog show only allowed them to gather a great audience and connect them to exhibitors as well as providing an experience they loved. Well done! The show really understood that the world is full of dog mad people. It took a passion and kept it specific. They were not afraid to be very targeted and it paid off. The dog lovers’ show should be congratulated on the new show idea that connects with the Australian empathy for their pets with a significant industry sector worth $7.8 billion per year.

Richard Geddes Young Achiever – Dominic Le Roy – Van Den Berg Design Team
This 27 year old high achiever has delivered results beyond expectations. He successfully organised and a multi-million dollar exhibition and raised nearly $20,000.00 for charity while overcoming a potentially life-threatening illness. He now runs the operations for Van Den Berg Design Team and has proven to be a highly capable young leader. During the awards qualification period he worked on 130 projects while also dealing with his illness and treatment. He is a star performer and most deserving of this recognition.

The Best Australian Show Award went to – Good Food & Wine Show, Melbourne – Diversified Exhibition. The Best New Zealand Show was awarded to BuildNZ I Designex – entered by XPO Exhibitions.

For further information contact:
Joyce DiMascio or Sandra Stocken, Member Services
Exhibition and Event Association of Australasia jdimascio@eeaa.com.au
Tel 02 9413 9520 or 0412 869 229


For media information - contact Adam Woods at:
Adam Woods
Marketing Director
adam.woods@reedexhibitions.com.au
+61 2 9422 2500

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